Here we just say about content used in SEO, content is always said as KING OF SEO. (Google Panda update is for Content). In simple words "If you want to increase your SEO ranking, content writing is a must" for SEO professionals. Content is that thing, with the help of content you can say anything in a simple way, good way or also with professional way. Content - After reading your content, people judge your business or may approx about your business. also may effect on your business. So content is the main thing for your business. Content is the best way to get high ranking or drive more traffic to your website and also bad content may harm your business or decrease your ranking. Content always attract your customers.