Five SEO Mistakes Your Travel Site Should Avoid in 2019

Sachin Kaushik |

28th June 2019

Search engine optimization (SEO) is like the Holy Grail of a strong online marketing campaign. The lack or misuse of it can cause great outcomes, which can forever spoil your image as a business online. Let’s take your travel site, for example. Without the correct and efficient SEO Services, your website can easily lose its essence— and we all know it can mean losing a lot of bucks. For you to prevent yourself from doing SEO wrong, below are some of the pet peeves of travel site optimization you need to avoid.

1. Abusing your keywords
Travel sites should be very careful when it comes to using keywords when optimizing their pages. While there are those who are keen on quality keywords, others seem to scatter their keywords randomly, which in turn makes for senseless content. Not only are you compromising your position as an entity online, but you are also wasting away the time and effort your site visitors spent on your page. They clicked on it, thinking they could find the best budget hotels you can suggest. However, all they get are heaps of mumbo jumbo’s that are comprised of repeated keywords. Also read: Advanced SEO: Link Wheel Strategy In 2019
2. Failure to optimize title and Heading tags
Titles and Heading are the first to be spotted by site visitors, especially those who are seeking the best vacation getaways possible. It’s practically your first shot in getting them to click at your site. Despite this fact, a lot still fail to optimize their title tags. A smart way to use your keywords is to include them into your title flawlessly. The last thing you want is to force terms that may make your header sound awkward, so learn how to work your way around it.
3. Building website on a free subdomain
Some travel site owners opt to build their page on a free subdomain ( WordPress or Wix ) or solely on a social media platform. The problem here is, when the need to relocate your site arises, you won’t be able to move your entire former link building efforts with you. Without a 301-redirect page feature, search engines will not have an idea that you’ve already moved to a different domain. When you think about it, you become invisible and useless online.
4. Lack of link reviewing
An essential part of optimizing your travel site is working well with your links. Be it linking externally or internally; it’s crucial that all these components are functioning well and will not redirect your site visitor to a dead ( 404 or broken) page. Make sure to review and test your links from time to time. You don’t want to end up using an anchor text with a broken link because that will just turn your visitors off. Moreover, check to see if the other websites you’re linking to and from are still up and running plus serving the same purpose.
5. Providing URL’s containing gibberish
URL’s count, a lot. Whether it’s a blog post or an image, having the right URL for it makes a big difference in optimizing your website. However, some still fail in this department, with their URL’s containing only a set of numbers, symbols, and letters that don’t make any sense to the reader. If you want your travel site to the one of the best around, then keep in mind the mistakes you shouldn’t commit as an SEO practitioner. So before you start getting desperate with your keywords and content, think twice, and review what you can do about it. The above tips are just a start when it comes to the world of SEO, but they will certainly get the needle moving in the right direction. Be sure to keep track of your progress via Google Analytics and test, test and test again!