There are numerous factors that impact the way online readers find your content over the web. However, a significant majority of traffic on websites comes from search engines like Google, Bing, etc. That’s why content writers must focus on creating SEO-friendly content and try to make it accessible (readable) to all your potential readers.
Understanding what is accessibility?
Accessibility on the web means eliminating boundaries so incapable individuals with, for example, visual or sound impairment, can peruse and comprehend your website with full usefulness. How does accessibility impacts SEO?
Content that is comprehensive and open to individuals with impairments will rank higher in web engines. It because many of the steps you take to enhance website accessibility are also good for SEO, like incorporating alt text for images and other content on the website, and creating a logical and minimalistic structure with heading tags. Also, more and more people use accessibility tools to surf the web. And, as this number continues to increase, search engines will definitely consider accessibility as a crucial ranking factor for search engines.
However, before diving deep into details, let’s take a quick gander at what is SEO and why is it so important. Web optimization, on the most basic level, refers to the actions an SEO expert
takes to enable your site to rank higher in Google and other web crawlers. The actions include incorporating relevant keywords in your website's content, giving each site page an extraordinary H1, title and depiction, and much more. Content is also one of the most important factors for Google to understand what a site is about and when to put it in indexed lists. Whatever content a writer publishes on the website impacts how well Google and users can comprehend a website and its business vision. Currently, accessibility is also included as SEO factors.
Why focus so much on accessibility?
As per the Web Accessibility Initiative
(WAI), “Accessibility supports social inclusion for people with disabilities as well as others, such as older people, people in rural areas, and people in developing countries.” The number of individuals with some disability in the United States is rising each year. According to the reports of the Centers for Disease Control (CDC) demonstrate that 1 of every 4 US grown-ups has a type of inability, including:
- Cognition (difficulty in concentrating, remembering, or decision-making)
- Hearing (serious difficulty in hearing)
- Vision (serious difficulty in seeing)
So, what does it mean for content writers?
If your business doesn’t involve IT and software development, always avoid unnecessary jargon and technical terminology like “APIs” or “boondoggle.” Add alt tags on images
- Add alt tags for images for individuals with visual impairments. Alt text in your image is great for SEO. Improve font type and size
- Ensure the design that there are consistent font types and sizes on a page. Improve font color
- Content and the website’s background should have a high contrast ratio. Improve Spacing
- Ensure enough spacing between words and paragraphs to help users understand your message.