Google is one of the biggest search engines in the world wide web arena with 67% market share globally. Consequently, Google carries a digital play area that is SERPs (search engine results pages). You need to focus on SERP CTR (Click Through Rate) for better results and conversions. Furthermore, you should plan your content according to Google’s rules of ranking pages. Regardless, how rigid and hard the rules are, you need to stay up with these rules. The Google Algorithm updates are frequent and you can see 1 or 2 updates of it on a daily basis. In general, this means around 500 updates in a year. Further, if Google decides to change the rules then you have to play with those rules. Whether it is a new feature or update in Google’s Algorithm, you also have to change your plans with those updates. Playing according to Google is one of the most important laws of SEO. The next question comes in mind is that how can you maximize your SERP CTRs? Below are some of the best-proven ways to maximise the results.
Change The Game With ‘Headlines’:
Once, David Ogilvy said that when you write the headline for your content, you spend 80 cents from $1 on it. Which means that around 80% readers only read the headlines. They tend not to read the article which has a headline that does not click in their mind. So, this makes sense and tells that it is extremely important to pay attention on the headlines for increased CTRs. To get the best results or to find out, is your headline enough good to increase the CTRs? Find the tools available on the internet. There are many ‘headline’ testing tools available online. They can be helpful in finding out that which headline is getting more CTRs. This way you can write prompt headlines for your articles, and you will see spikes in CTRs graph. While doing SEO for the articles, most people ignore headlines and pay much attention to the body. But, studies say that headlines are also important as much as the content body.
Use ‘Urgency’ To SERP CTR:
As we know, CTR only matters only when you are on SERP (search engine results page). And, to increase CTR, you should use ‘urgency’ in your titles for your articles. Moreover, research says that titles who had ‘urgency’ factor in them, got more CTRs than others. Here, urgency means putting words in your title that arises an emotional bond with the user. So, start experimenting with titles as well to give a boost to your SERP CTR.
Ignoring ‘Snippet Data’ Is A Sin For SERP CTR:
If you think that filling snippet data without giving it much importance is okay. Then, note down that you have been doing the things wrong all the time. Many studies and researches show that an affluent snippet data increases the CTRs and SERP rankings. There was 150% rise in traffic which had rich snippets, and 30% rise in organic CTR. One would be a fool if he doesn’t take the advantages of rich snippet data.
As a user, we tend to go on ‘search recent pages’ just to avoid the outdated content. We know that some information available on the internet never get old. But, sometimes we show reluctance in opening old pages. For instance, if we want information about the latest phone, why would we go to the page that contains 3 or 4 years old info. This example was just to give an idea of how this works. Eventually, you should keep refreshing the content with the latest information. Further, we see that people sometimes don't go to the backdated pages. So remove the dates where the information does not have any resemblance with it. And keep refreshing your content to see the increase in ranking of SERPs and increased CTRs.
These were the tips which you can use to increase your traffic around 25-30% in a short span of time. But these tips would work only if you have a satisfactory and continuous traffic on your website. These tips might not prove worthy for the ones who are new in the business.