A website is a critical business requirement in this age of digitization. Your website reflects your business and its value proposition. To attract new customers and rank higher in searches, businesses of all size give their best efforts. Thousands of businesses compete to rank for a single keyword. Everyone wants to be found on the first page of Google search results. No matter how good your services are, your website will not gain traction on search engines without a clearly defined digital marketing strategy. First and foremost, your website should be user-friendly with up-to-scratch search engine optimizations. In addition, it must have an appealing design and high-quality content to engage visitors and turn them into customers. Most importantly, you need to get a clear picture of your website’s footfall statistics. Google Analytics is an online tool that tracks your website’s inbound traffic. It measures your website’s performance based on various factors like traffic channels, country, bounce rate, new visitors, and returning visitors.