Programmatic Advertising: Future of Digital Advertising Landscape

Vijeta Shukla |

28th September 2018

Programmatic advertising is going to be a game-changer for the digital advertising landscape globally, just like predictive learning, automation & artificial intelligence. For the digital advertising landscape, programmatic advertising would be a new wave of automation that is based on relevant data, highly targeted audiences & automatic process of ad buys. Sound revolutionary to you? Yes, It Is! This type of advertising is an alternative to traditional ad space buying, that’s aim to remove all manual process in the online & digital advertising with artificial intelligence, indeed, a futuristic technology. Now, SMEs don't need to rely on the human element or tedious manual aspects for media buying process that is expansive. Programmatic advertising automates the advertising process using deep consumer data, highly targeted audience & futuristic technology.

What is Programmatic Advertising?
Programmatic advertising refers to the specific model of buying ad space using data-driven software or automation tool that ensures the right ad copy is being seen by the right audience at right time. The automatic ad that can be purchased could be anything from banner ads, mobile ads, video ads, & many more using ad buying software.
Also read this: Google Ads Competitor Targeting: Outrank Your Competitors
Benefits of Programmatic Advertising: It provides many benefits to advertisers & marketers to reach out to the ideal customer.
  • More Transparency
  • Real-time measurement of data and insights
  • Flexible to changing market dynamics
  • pay only for relevant impressions
  • minimizes incidences of ad fraud
  • Time for strategy development
  • More Efficiency
  • Efficient & an Integrated buying platform
  • More qualified leads
  • Faster launch across all devices
Top Programmatic Advertising Tool: 1. Tools for Ad Buying
  • Bizo (now LinkedIn Lead Accelerator)
  • Google
  • LiveIntent
  • Rubicon Project
2. Tools for related content
  • Outbrain
  • Taboola
3. Tools for Ad servicing providers
  • Driftrock
  • Kuhcoon
Also read this: Top Paid Advertising For B2B Lead Generation
4. Tools for Cookie-based retargeting
  • Adroll
  • Criteo
  • Retargeter
5. CRM based retargeting
  • Facebook Custom Audience Targeting
  • LiveIntent
  • Twitter Tailored Audiences
  • And coming soon… LinkedIn and retailers
6. Channel optimization onsite
  • Google Analytics Content Experiments
  • Optimizely
  • Unbounce
  • VWO
7. Channel optimization for email
  • Kickdynamic
In today’s demanding & everchanging Digital marketing landscape, it’s vital for marketer & advertisers to make use of those marketing activities that utilize futuristic technologies like artificial intelligence. To get more information about programmatic advertising services, contact us.